December Guest Blog From Alan Blair Beaton – Hootsuite Ambassador
With over 200 millions tweets a day and over a billion people using social networking sites like Twitter, Facebook, LinkedIn and Google+, it could be a tough challenge for business owners to stay on top of their social media presence. Time is money and any tools or platforms that can be used to harness the collective powers of social media are key. The euphoria of how big your social media communities are have gone out the window. The focus is now about engaging your existing communities to its full potential and the ability to ‘listen’ to others around you. This is the true value of social media, although many still struggle with this concept.
Efficient Social Media Management for Business in 2014
Whether you manage a simple Twitter stream or perhaps multiple social networks is irrelevant. How you align your social media activities alongside traditional mediums is the secret. HootSuite is a social media dashboard that allows users to manage Facebook (profiles, groups and pages), Twitter, LinkedIn (profiles, groups and pages) and Google+; not to mention integration with YouTube, Instagram, Flickr, Tumblr and many others. With just over 8 million users and 79 of the top 100 companies in the world as clients, HootSuite has quickly positioned itself as the ‘go to tool’ for all serious social media campaigns.
If you are only interested in scheduling your most important content to be published at particular time or maybe even just monitoring Twitter for keywords, phrases and other engagement opportunities, HootSuite is built to support your efforts. From one-man-bands to global brands, HootSuite is designed to grow with your business and your digital marketing footprint. Like most business owners, keeping an eye on trends, latest news developments and insights allows them to react quickly to their marketplace and to secure ‘mind space’ with the existing and potential customers and clients.
Efficient social media management for 2014 and beyond is all about perspective and the ability to react in real-time to everything around you. This means that whatever tool you use, it must be mobile too. HootSuite are pleased to offer both IOS and Android integration with smartphones and tablets. This integration can also be shared with more than one user, enabling you to create a team around all of your digital efforts. HootSuite is a web based platform with mobile integration. What more could you ask for?
You’ve got nothing to lose by trying HootSuite as it’s built on the freemium model. From free to £7.99 per month and beyond, HootSuite has an offering for all business owners and social media departments. If you’d like to try out HootSuite free of charge for 30 days, please click here. We are sure that you won’t be disappointed.